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What's Katie Doing?

Gin Travel Food

October 26, 2018

Is it Gin O’Clock yet?

Does Gin O’Clock come around for you every Friday? Or is it more like it’s 5pm somewhere? Well Pulsar has analysed gin conversations online and discovered some fun facts about #ginoclock!

Gin O'Clock GIF from Pulsar

Is it Gin O’Clock yet?

Is it Gin O’Clock yet?

According to Pulsar’s analysis Gin O’Clock is 7 pm on Friday, you heard it here first!

It’s official Gin O’Clock is 7 pm Friday

They analysed over 2 million conversations about gin on blogs and social media. There was a spike in gin-ning as early as 3:30 pm on Fridays. But most people held off til after 5:30 pm to start discussing gin on a Saturday…. On Sundays peak gin hour is later at 7:45 pm!

Pulsar also found that over 3000 pictures of gin drinks were shared every day over the past month. I think #Internationalginandtonicday probably helped with this!

 

View this post on Instagram

 

❓what’s better than a gin and tonic❓ . Why six of course❗️ . Now I’m not advocating drinking to excess – but sharing with friends is great! . ❓how are you celebrating #internationalginandtonicday ❓ . #throwback to enjoying @kyrodistillery Napue gin in Finland this summer ??? . #napuegin #ginandtonic #gintonic #gandt #ginspiration #reGinned #ginmagazine #imbibegram #imbibe #instacocktail #happyhour #instadrinks #drinkstagram #womenwhodrink #spirits #spiritsblogger #drinkup #booze #feedfeed #finnishgin #internationalgin

A post shared by Gin?| Travel✈️| Food? (@whatskatiedoing) on Oct 19, 2018 at 6:04am PDT

Which UK city is Gin Capital of the World?

By analysing social media posts Pulsar established that London is the undisputed Gin Capital of the World. This is supported by the sale of enough gin to make 1.3 billion gin & tonics in the UK alone…

London is the undisputed Gin Capital of the World!

Whilst it’s Gin O’Clock around the world, the UK came out as the leader with more gin conversations per capita than any other countries. Of this 46.4% of online conversations about gin begin in London. Which is more than the cumulative total of all the other UK cities combined. I’ve certainly contributed my fair share!

 

View this post on Instagram

 

❓how’s my hat❓?? . For London Cocktail Week 2018, Schweppes 1783 premium tonics are doing a special VIP experience on the London Eye – the Flavour Adventure! . Armed with our explorer hats, goggles and Flavour Journals we went on a tasting adventure through the Schweppes 1783 tonic and mixer range, before counting to explore London from the London Eye! . My cocktail was the fun An Eye for Adventure – made with Kirsty’s gin from @arbikie which came with a cone of popping candy! ? . Big thanks to @gazjones_1783 and @schweppesgb for the invite! . #londoncocktailweek #lcw2018 #ultimatemixer #schweppes1783 #gintonic #ginandtonic #cocktailweek #londoneye #whatskatiedoingblog #london?? #londonviews #ginspiration #reGinned #ginmagazine #imbibegram #imbibe #instacocktail #happyhour #instadrinks #drinkstagram #womenwhodrink #spirits #spiritsblogger #lovepopupslondon #londonislovinit #drinkup #booze #mysecretlondon

A post shared by Gin?| Travel✈️| Food? (@whatskatiedoing) on Oct 4, 2018 at 3:22pm PDT

How does the rest of the UK line up?

The cities with the next highest volume of gin social media conversations were:

2. Manchester – 10%

3. Leeds – 8%

4. Glasgow – 6%

5. Dublin – 5%

6. Liverpool – 5%

7. Birmingham – 4%

8. Edinburgh – 4%

Manchester proved themselves to be the biggest gin-aholics, with the second highest volume of conversations in the country. As for Scotland? The Weegies seem quite gin-spired, with Glasgow overtaking Edinburgh to become Scotland’s gin capital. Perhaps that’s something to do with the Gin Spa that’s opened there?

 

View this post on Instagram

 

It’s not always about alcohol… Just kidding! Obvs it is! She might be pouring tea, but there are also glasses of G&T and prosecco on the table! ? Not only has @gin71bar wide selection of #gin, they also offers nearly 50 types of tea! ➡️Head over to the blog to read more about our visit to the @theginspa! #afternoonteaweek

A post shared by Inka Larissa (@onthesauceagain) on Aug 15, 2018 at 2:34am PDT

Meanwhile, in Ireland, Dublin is the only Irish city to be vocalising its gin-ing online. Whereas Wales seem to be somewhat mute on the subject altogether. Come on you Welsh, I know you like a gin or two, there are certainly enough Welsh gins out there!

Looking forward to trying out the @GowerGinCompany Pinwydd later this week! With foraged pine tips from North Gower, Orange, cranberry and pink peppercorn it sounds like a great drink for the season! #gifted pic.twitter.com/N2kr7vUdMd

— What’s Katie Doing? (@katiebhughes) October 23, 2018

What do you think?

Let me know when Gin O’Clock starts for you in the comments below!

Is it Gin O'Clock yet? Find out when Gin O'Clock comes around and where the gin capital of the world is based!

Pin me to never forget Gin O’Clock!

*Full disclosure – this post is NOT sponsored, I just thought you might like to know when Gin O’Clock is!*

You can find out more about Pulsar online at Pulsar Platform.

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Filed Under: Gin, ginspiration, The Basics Tagged With: Gin O'Clock, Pulsar

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Girl out and about in London. I love gin, good food and travelling and I share it all on the blog, enjoy!

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