I was very excited to be in the home of genever whilst in Amsterdam. Genever is the precursor to gin so very important in Gin’s history, as we learnt the other week at the Martin Miller’s gin tasting.
A selection of their beautifully designed bottles – based on the original genever flask shape
Bols saw the possibilities of cocktails and adapted their genever to this new fad
The first ready made cocktail in a shaker shaped bottle – The Manhattan
Some of the historic branding through the ages – you can see the traditional ceramic flasks behind the cherry stalk.
A combination of traditions – little ceramic houses full of genever! This was a collaboration with the Dutch airline KLM – oh to travel first class and get gifts!!
First up two taste tests – I’m not sure we got those right, especially the second where you had to hold your nose closed to reduce your sense of smell
Next up was a long line of different flavours to smell – I think they managed to represent most of their liquor range here! Again really tricky to guess the flavours.